The Inception 50-Ds were designed for those looking for speed. They are deep enough to give you that boost when pressing on hard on the flats, light enough that they won't hold back on the hills and wide enough to allow you to corner hard. The wider profile gives you the option to have increased Aero benefits by simply changing tyres! If you want to know more about wheel aerodynamics, and why we designed the Wide+ models, check out our Naturally NACA Blog.

Tipping the scales at 1,643g, the Inception 50-Ds are lightweight and in terms of spec, there is nothing that comes close at this price point. Partnered with double-disc Ratchet Drive hubs, these wheels respond FAST.

The Wide 21mm internal profile lets you fit wide tyres for increased stability when cornering, and increased speed due to improved rolling resistance - especially when ran as tubeless. With a centrelock disc as standard, you can ride with confidence knowing the stopping power is there when needed.

The Inception 50-Ds were designed for those looking for speed. They are deep enough to give you that boost when pressing on hard on the flats, light enough that they won't hold back on the hills and wide enough to allow you to corner hard. The wider profile gives you the option to have increased Aero benefits by simply changing tyres! If you want to know more about wheel aerodynamics, and why we designed the Wide+ models, check out our Naturally NACA Blog.